![]() If you’re going to put something inside my peanut butter cup make it some sort of other candy or confection so at least it offers a flavor contrast.Ī half-assed attempt at crunch that somehow seems more saccharine. These little slivers don’t add much crunch and are just generally a little discordant with the whole Reese’s cup experience. Regardless, the nuts are so small here that it pales in comparison to chunky peanut butter - my preferred PB - which typically has practically whole nuts inside. I eat a fair bit of candy and that doesn’t happen often. And - ready for a deep candy conspiracy? - maybe the brand compensated with a little more sugar in the base mix? I’m not sure and am not about to, like, call Reese’s for a comment or something, but these did make my teeth hurt. But if we’re wildly speculating, maybe that’s because the chopped peanuts take up space where the sugary peanut butter solution would have gone, thereby making the sugar level drop. The crunchy actually has one gram less sugar. It’s the crunchy but it must have more sugar.” These are just sort of weirdly… slithery. This feels like a totally superfluous product. In that sense, this ignites the Uncanny Valley of candy - making it harder for you to lie to yourself about what you’re eating and feeling somehow more distinctly unhealthy while not adding anything in flavor or texture. ![]() Having this melted goo slither out reminds you too keenly of all the stabilizers and preservatives that it takes to make this product shelf stable in the first place. You want a little bite with your Reese’s cup. Like the peanut butter filling is almost ready to slime right out of the cup when bitten. But this version is certainly meltier and airy-er. That’s like a big selling point for the candy. The thing is, I don’t think anyone has ever thought that Original Reese’s cups weren’t creamy enough. “This is thinner than the original, so it must be the creamy.” Obviously, the Crunchy was the one with the nuts.Ĭheck out the rest of my tasting notes and the ranking below: 3. For what it’s worth, I tasted these blind and am happy to share that I got a lot of food writer points with my friends when I could tell the creamy from the original. In this sense, having more candy where people look for candy seems like a more effective use of money that any ad on TV or IG as those platforms grow increasingly health conscious.Īnnnnyway, this whole mini-rant had been percolating in my for a few weeks, so when I saw a “Reese’s Creamy” and a “Reese’s Crunchy” at my local 7-11, I knew I had to take action by comparing them to the original. The color block of five or six Reese’s varieties makes a statement, grabs the eye, and reminds you that maybe you want some candy and maybe that candy should be a new Reese’s flavor. Seriously, next time you’re at Walgreens look at the candy. By gobbling up more shelf space, they’re also buying up ad impressions in the form of your eyeballs while you’re waiting in line at the grocer or pharmacist. ![]() * Okay, here’s my theory as to why Reese’s decided to flood the market with options: Their branding is really bold and clear. In fact, I’ve just spent 15 minutes of my one and only life on earth looking at the Reese’s website and there are also Peanut Brittle cups and Crunchy Cookie cups and Frankenstein cups, among others.* ![]() But I’m simply astounded by all the riffs on my favorite candy showing up at various stores (it’s never all of them at any one store, so some buyer is making a judgment call about which Reese’s flavors to give shelf space to). At least twice per week I will buy two cups, microwave them for 18 seconds, sprinkle some sea salt on top (how is there not a sea salt cup?), and eat them with a spoon like the famous epicure George Costanza. The rapid bloom of variety boggles my mind and we’re talking about my preferred dessert here. There are also organic and “plant-based” cups and - okay, seriously, who in the world is demanding all these varieties of Reese’s? There are dark Reese’s cups and “Chocolate Lovers” Reese’s cups and “Peanut Butter Lovers” cups and white chocolate and marshmallow top… it’s a lot. In 2016, an Uproxx article absolutely marveled at the idea of Reese’s cups with Reese’s Pieces inside and now that’s like real basic b*tch shit. You’ve got cups with potato chips inside and cups with pretzels inside and cups with Reese’s cereal inside and big cups and thin cups and all sorts of things to change the ratio of peanut butter to chocolate (which was the absolute best thing about this candy in the first place). I don’t know when the hell it happened, but there are an absolute shit ton of Reese’s Peanut Butter cups out right now. ![]()
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